Automotive TNT

With the increase in number of social networking users, the Internet has added up another potential arena for marketing online social networking sites. Especially for automotive business, where branding will be the major marketing objective, advertising in social media is not worth ignoring. Here are some benefits of advertising in social networking sites for automotive businesses:

Reaches wider audiences
We are now in an era where an account in social networking site is as important as having a mobile. Facebook alone has 175 million users logging into the site each day. When you place your ad in a social networking site, it is more likely that your ad is watched by a large number of visitors.

Moreover, users are becoming more offended with traditional advertisements as they seem to invade their privacy. The ads in social networking sites may not seem intrusive as they mingle with the flow of conversations in them.

Improves traffic
The effectiveness of target-based advertising has long been recognized by businesses. It is much easier to promote your auto dealership to niche consumer base through wide number of options such as forums, marketplaces and groups on social networking sites. Such targeted online ads are more likely to increase click-through rates of your ads, from potential consumers. Thus, advertising in social networking sites will not only improve your landing page traffic, but also is more likely to convert the traffic into leads.

Builds good reputation
More and more consumers are turning to social networking sites for advice on purchasing their car. There are many credible automotive forums, blogs or groups on sites like Facebook, which have already built their reputation by helping many such people seeking advice. These conversations are re-visited and referred by many others who require similar advice. When your ad is displayed among those conversations, chances are more that you can build good brand reputation out of it.

Highly interactive
Interactive advertising has become one of the popular online advertising techniques today. The best option available for interactive online advertising is social networking sites. Unlike advertising in traditional media, advertising in social networking sites enables auto dealers to interact with their customers.

Post offers and discounts: There are certain social networking sites like Groupon, LivingSocial, Scoutmob, etc. that have become popular these days by allowing businesses to post offers and discounts at faster pace. They already have gained much popularity among consumers, thus leaving enough chances of increasing your advertising ROI.

Your social media marketing campaign can turn more effective, when supported by social networking advertisements. As the ads belong to the same platform that the users are using, it is more likely to get them to subscribe or sign up to your messages. This further helps you achieve your marketing goals easily.

Get feedback instantly: Social media enables two-way interaction between you and your consumers. Queries and feedback related to cars or services from consumers will reach you instantly. However, it is not likely that the feedback is positive always. But responding appropriately and quickly even to a negative feedback, will prove you more credible in the market.

You will require an effective social media strategy to gain success here the major reason most auto dealers do not succeed with it. Since the competition is less, there are more chances that you can use it to your advantage with the help of an experienced social media strategist.

If you are one of those auto dealers, who are still struggling to get enough ROI out of their advertising campaign, the problem might be with the advertising space you are investing in. It is then the right time to move to social networking sites for promoting your auto dealership.

Toyota is generally credited with developing the basic principles of lean manufacturing and formulating the strategies for this implementation. But these production techniques actually go back even further-to Henry Ford and beyond. In developing his assembly-line flow, Ford pursued continuous quality improvement and the elimination of waste. Lean manufacturing is, therefore, associated in many minds mainly with the automotive industry.

That entrenched association has sometimes been at the root of the pharmaceutical industry’s slow adoption and halting, incomplete application of lean manufacturing solutions. The overall lack of success in this implementation in this industry can also be attributed to the fact that in automotive manufacturing all the pieces of the production process are contiguous and proceed in an obvious end-to-end flow. There is an integrated system in which activities flow. But that’s manifestly not the case in pharmaceutical manufacturing.

Our industry tends to be divided up into discrete silos of operation. For example, R&D has its peculiar function, engineering has its own purview, and so does QA-with each generally doing a good job within the given area of operation, but usually not overly concerned with how it affects other departments. This runs counter to the idea of product flow and fails to consider customer needs.

Also, when lean manufacturing consultants come in using alien Japanese words and lean jargon, framing everything in terms of a different industry, there’s often a reluctance to fully embrace the new system. So, an unaltered application of an automotive version of lean manufacturing seldom has the desired results.

Further, the failure, primarily on the part of consultants, to fully understand and adjust for industry-specific issues has also been an impediment to a thoroughgoing and successful implementation. The pharmaceutical industry is vastly different from the auto industry, especially with respect to the many unit operations and the complicated requirements of regulatory compliance. FDA regulations have typically-until fairly recent developments like PAT initiatives intended to support innovation and efficiency-contravened the goals of lean manufacturing.

Lean manufacturing implementation is built on action-reducing waste, improving efficiency, and delivering value to the customer. But in the drug industry, any change slows down the process much more than in other industries. Regulatory compliance burdens and mandates imposed by the FDA require extensive validation and proof that the system changes won’t compromise quality. This means that when a pharmaceutical company determines exactly how to effect lean improvements, it may actually take months for a full implementation.

In a 2006 interview, Phil Emard, President of OpEx, Inc., had this to say about the situation: “Basically, they [pharmaceutical companies] have to stay focused a lot longer than companies in other industries.” He also outlined several important points for a successful implementation in the pharmaceutical industry:

– Keep an eye on what is of value to the customer.

– Begin with a value stream/product flow analysis, and strive for product flow.

– Work toward eliminating errors and reducing lead time.

– Get rid of non-value-added activities.

– Create a sense of urgency.

– Involve everyone.

According to Emard, “Lean principles are very easy to understand, but they’re very hard to implement.” But lean manufacturing consultants with the requisite knowledge and industry experience can ease the transition from an automotive to a pharmaceutical implementation.

Buying car is one of the fantasies of man. So to have your car perfect for lifetime maintain it with branded engine oils, car washers and various car scratch and rust removers. Buy car accessories online at most affordable and pocket friendly rates.

Engine oil is considered as blood for vehicle which not only helps in maintenance but increases shelf life of vehicle. People usually pay any attention towards it but the fact is that high quality of oil means increment in life of vehicles. Engine oil works as lubricant which is used in complete internal combustion of engine. Whether you have 2 wheelers, 4 wheelers or any other kind of heavy vehicles or any kind of non- road vehicle like snowmobiles, lawn mowers, locomotives etc in all kinds of vehicles engine has parts which move against each other causing friction due to which useful power is converted to heat and wasted. Thus, lubricating engine oil creates a separating film which minimizes direct contact between them hence decreasing heat loosed in friction reducing wear and tear whole protecting engine.

People buy vehicle with income coming through hard work. But if vehicle starts getting rust then it becomes prime duty to maintain vehicles. There may be several reasons why your car or any other vehicle stars accumulation of rust and to prevent this, number of high standard rust removal products are available. These products are safe and effective to use. They do not harm steel, iron, brass or aluminum. Rust removal gels/ water etc. removes corrosion from surface while leaving surface rust free. Owing car is not as difficult as it is difficult to maintain. Many problems come to car when it goes older. Sometimes it gets rubbed; it gets scratched or any parts or accessory break somehow. Car scratches removers are there to help you with your car. Car scratches removers are mild rubbing compounds that remove mild abrasions leaving car scratch free.

Cars often stink when kept closed for long time. For this numerous car fresheners can be purchased from market. Presenting many flavors and manufactured in fragrances like baby cool, T- rose, sandal, mogra etc. these car fresheners make inside air fresh, clean and healthy. These car fresheners are available in cost effective prices to our valued clients. Our car fresheners are in high demand of clients. Washing of car is even necessary. Various types of car washer equipments have now made washing of cars externally as well as internally. High quality branded car washers are available to wash car. As an individual everyone wants to have uniqueness, same is the case with car also. Car accessories not only trim car but enhance the general comforts, safety and the most important pleasure of driving. While purchasing car accessories online, one can understand features, offers and various other details all at one place. With car accessories online you can buy internal car accessories like floor mat and sun shades as well as external accessories like gear lock, power window, car invertors and also door guards and navigators.

Vehicle repair shops can be a lucrative business opportunity, especially in today’s difficult economic times, when new cars seem to be endlessly going up in price and older models need to be fine-tuned as often as possible in order to keep them in optimal condition. To undertake those auto repairs, mechanics need vehicle-lifting equipment to be able to assess the vehicle and decide what sort of repairs will be necessary.

When mechanics search for lifting equipment they can trust, they choose MAHA USA because they know that this leading manufacturer of automotive lifts has an impeccable record when it comes to safety testing. As an innovator within the mechanical engineering industry, MAHA USA has helped to create automotive vehicle lifts that exceed both client and industry expectations.

Based on an extensive background of forty years in the mechanical engineering industry, MAHA USA has developed a reputation for quality. Their subsidiaries and dealers across 130 countries worldwide provide customers with their expert brand of vehicle testing and maintenance equipment and play a key role as a contract partner in the development, planning and execution of country-specific test concepts.

Having the right size lifting equipment is imperative to having a well run vehicle repair shop. At MAHA USA, you will find an impressive collection of automatic lifts that suit your company’s individual needs. For example, you may wish to select from their exemplary collection of two post automotive lifts, which includes the HL Freedom 10,000. This outstanding piece of equipment offers the user 10,000lbs of lifting capacity and features an automatically engaging single lock release system on each column, for the pinnacle in safety and strength.

This exceptional manufacturing company also offers automotive lifts for heavy-duty vehicles such as large trucks. Among their extensive collection of innovative lifting equipment, they offer mobile column lifts that can lift vehicles weighing up to 144,000 pounds. These mobile column lifts are the perfect tool for any automotive or heavy-duty repair shop. In addition, due to MAHA USA’s dedication to safety, their mobile column lifts are not built simply to pass ALI certification standards, but to supersede those standards and guarantee unmitigated safety for repair shop usage. Clearly, MAHA USA is the best choice for automotive and heavy duty lifts that surpass every expectation.

Because of their unrelenting dedication to customer service, MAHA USA will work directly with you to discuss what sort of equipment will suit your facility. They can offer you suggestions in terms of size and structure, as well as discuss with you the technical details of the equipment so that you are given a complete picture when choosing from the company’s vast collection of superior automotive lifts and vehicle repair equipment.

MAHA USA equipment is ideal for a variety of automotive businesses. From auto repair to service centers and dealerships, MAHA USA has the right equipment for your facility. So why wait? Go to MAHA USA today and find out how they can help your business to speed past the competition.

About MAHA USA:

With subsidiaries and dealers in over 130 countries, MAHA USA is one of the world’s leading providers of systems for vehicle testing and maintenance. For more information, please go to Maha-usa.

On Labor Day, September 6, 2010, Mercy Childrens Clinic in Franklin, TN held the 32nd annual Franklin Classic, with proceeds from the fundraiser benefiting their clinical services. Mercy Clinic is a “comprehensive pediatric healthcare facility that serves thousands of children from 32 counties”, according to Event Director Jessica Perry. The clinic has been operating in the Franklin Community since 1999 and, as a non-profit organization, relies on fundraising events, such as the Franklin Classic, to keep its facilities open.

Events at the Franklin Classic included a 5k run, a 10k run, a 4k family walk, and a 1k childrens run. The 5k race winner was Donald Bowman, with a total time of 17:28. Jacob Carrigan placed second with a time of 17:45, and David Scott came in a close third at 17:55. In the 10k race, Scott Wietecha finished first with a time of 32:12. Additionally, there were activities for children in the KidZone, and Scat Springs performed live at the Classic.

The Franklin Classic is Mercy Clinics “largest fundraising effort With an annual budget of nearly $3 million, 50% of which is raised through sponsors and donations, we’re hoping to raise $100,000 through this years event”, according to the Franklin Classic event guide. Official figures will not be out for a few weeks. The number of race runners and walkers totaled over 3,000 and Perry estimates there were additional 3,000-5,000 spectators at the event Monday morning.

Darrell Waltrip Automotive helped the clinic by donating $20 per test drive during the two registration days of September 3rd and 4th. The test drives took race participants and volunteers around a short route, and were met with much enthusiasm.

Darrell Waltrip Automotive donated over $2,000 to Mercy Clinic from the two days of test drives. In total, Darrell Waltrip Automotive donated $12,000 to benefit Mercy Clinic through sponsorships and other miscellaneous donations, including a $500 cash prize to the school that put together the largest team for the Franklin Classic. See Franklin Classic for more information and photos on the fundraising event.