Automotive TNT

The Mazda Motor Corp. will be increasing its Zoom-Zoom family presence in Oman. This goal will be backed by Towell Auto Centre by launching the all-new Mazda CX-9.

“This is the first time the Mazda family is bringing an SUV to Oman, so there is much excitement among the fans of Mazda. We can assure our customers that the eager wait for the outstanding vehicle will be well worth it and we are sure to give the sultanate’s SUV market a new definition,” said S Kasthurirengan, General Manager, Towell Auto Centre.

The CX-9, based on the stretched Mazda6 platform, is a seven-seat sports crossover sport utility built alongside the small CX-7. The SUV, manufactured at the Ujina 1 plant of the automaker in Hiroshima Prefecture, Japan, made its official global debut at last years New York International Auto Show.

The all-new CX-9 features the 3.5 L Ford “Cyclone” V6 engine dubbed as the “MZI” in Mazda guise. The 2008 version of the SUV uses a 3.7 liter V6 engine. According to the Japanese automaker, the new engine will produce 273 horsepower and 270 pound-feet of torque. Additionally, the CX-9 will use an Aisin sourced six-speed automatic transmission with a console-mounted shifter which can be likened to the complex Mercedes-Benz gate.

The CX-9 flaunts more muscular stance and an angular nose. Its sedan-like honeycomb grille adds to its atypical appeal and makes the Mazda CX-9 stand out from the rest in its category. 20-inch alloy wheels come in this machine along with features like high-intensity-discharge (HID) headlights, said AME Info.

On board this stunner is comfort and roominess in splendid abundance, AME Info continued. The three-row sport utility vehicle has front bucket seats and a 60/40 split second row, with a backrest that can recline or fold flat. The third row splits 50/50 and features easy adjustments to make more room for leg space and cargo. Bose stereo with surround sound, keyless entry, power windows and cruise control are standard features on a Mazda CX-9. Add to this the refined chrome accents and dimmed windows for the final touches of a pure feel of opulence.

To bolster the safety features of the SUV, Mazdas pool of engineers have incorporated a bunch of standard equipment that includes the Dynamic Stability Control, Traction Control, Roll Stability Control, front side impact airbags and 3 row side Air Curtains. The CX-9 will offer options such as a Handsfree Bluetooth phone link, DVD navigation system, Backup Camera, and a rear entertainment system with the Bose 5.1 surround sound.

The Mazda CX-9s standard safety features also cover an all disc antilock brakes, side impact air bags, three-row side air curtains and an Electronic Stability System (ESS) with rollover mitigation technology, and traction control systems.

Crammed with superb auto features and refined with amenities and finesse like no other in its class, the CX-9 SUV promises to bring an elating dose of Zoom-Zoom to Oman. What is more, the sport utility also gives a wider leeway for customization. Moreover, Mazda aftermarket parts will serve their purpose well.

Separately, Mazda will be offering the Summer Stunner to give aficionados new hope. The ongoing offer entitles a participant to free registration, free five-year unlimited warranty on mileage, free 24-hours road assistance and gift shopping vouchers.

The main aim of this special promotion was to tailor-make deals for customers according to their individual needs and specifications. We are very glad that we have successfully been able to offer flexible deals to numerous car enthusiasts and bring smiles on the faces of those like Irene, whose vehicles have suffered losses due to the effects of the recent cyclone, said Annurag Chawla, the Mazda brand manager.

Automotive Sales Training leader PAUL RICHARD HAUKE, BA, MBA, ICMP. ICCSP, ICCDP, ICCDMP, President of IFFPF Inc., the # 1 sales training company worldwide, announces the addition of new and improved sales training and recruiting programs for the Automotive, Marine, RV and Motorcycle industries worldwide. IFFPF Inc. now has the most professional and current Sales Training, Leadership Training, Management Training, Marketing, Advertising, and Customer Satisfaction Indexing available. IFFPF Inc. is more than just the Nations # 1 Sales Recruiting and Training Company: We are the cutting edge of market trends, products and services. IFFPF Inc. clients get all the newest techniques , products, and services first worldwide.

As the marketing in this industry changes so must the marketers. The marketing techniques, products and services change daily. New technology is always on the horizon. Today in the consumer retail environment there is change everywhere. Much of this change is necessitated by the ever increasing number of outlets selling the same products. As it has been often quoted, the piece of the pie is getting smaller. Retail neighborhood storefronts of years ago had only to compete with other retail neighborhood store fronts, and only those in the same neighborhood. Then with the advent of shopping malls and centers , large retailers moved from the neighborhoods to the shopping malls. The competition then became centered on shopping malls and centers. Eventually neighborhood stores began to make a comeback by being more customer friendly and service conscious. Automotive, Marine, RV and Motorcycle dealers were no different. Many neighborhood dealers moved to better highway locations, and thus began the auto mall building. Some did this voluntarily and some were forced by the factories. Either way all retailers moving to bigger and better facilities also took on a lot more debt to do so. So the question is did taking on more debt to be bigger and better really make sense. To many it worked very well. However, I have been involved in working closely with dealerships that over spent and had to restructure, sell off parts of their business, or completely sell out. The buyers were almost always large and very well capitalized dealer groups. Many were publicly financed. And of those public companies many of them have also had to eventually restructure and/or sell.

Now today its no secret that there are many dealerships in trouble. The competition between the dealerships is phenomenal due to the amount of makes and models available , with more coming. Many domestic manufacturers are making there money overseas. However, here in the USA many dealerships are struggling to stay alive. Many dealerships, mostly domestics, have not been able to find buyers for their franchises and have just closed. Domestic manufacturers have been planning for years to close many operating franchises, so to increase the share of the pie for the remaining dealerships.

Franchised dealerships, such as auto dealers, marine dealers, and motorcycle dealers do have an edge over the non franchised business.. The edge is that you must be a franchise to sell and service the product, unlike a clothing store , a restaurant, a food store, etc. With the manufacturers understanding the need to reduce the number of dealers , the future should improve. However , while this is happening another challenge is developing. The internet has brought about an onslaught of non franchised brokers for cars, trucks, boats, RVs and motorcycles that compete with franchised dealers on the internet to sell the franchisees products for them for a referral fee or a listing fee. These internet sites operate both inside and outside each individual dealers area. The promise of the lowest price drives many of these sites. Dealers find themselves fighting over deals worth a few hundred dollars. Its ironic that dealers operate in a retail environment where when a $30,000. vehicle is sold the state collects a sales tax around $2,000.00 for doing nothing (depending on state) and the dealer who has stocked this vehicle, maintained it, and paid the overhead to operate the sales organization many times makes less, both on the gross side and the net side.

Ok , so whats the answer? Well the first thing is that the manufacturers must do a better job with product mix. There have been many management errors in this area. It seems that all manufacturers are aware of this. How well and how quickly they can and will make the necessary changes remains to be seen. Either way it has been and will be a very costly lesson for domestic manufacturers. Many dealers will be better off with leaving the business. Those who, for whatever reason have not kept up the rapidly changing times. The factories and these dealers have got to work the details out between themselves. For the survivors it is imperative that they know and implement the newest products, services and techniques available today and tomorrow and the next day, etc. As the old saying goes; only the strong will survive. Actually, the new saying is that only those dealers that are knowledgeable, prepared and willing to change will survive.

Sales training in the Automobile, Marine, RV and Motorcycle dealership is more important today then ever. Training that shows sales personnel how to prospect on their own, how the dealer can maximize the internet to his or her own benefit, how to cut advertising expenses, how to maximize return on investment not only with the fixed assets of the company but with the human assets of the company. As with both they must be developed. Too many dealerships are not maximizing the potential of the human assets. Unskilled owners and mangers are the problem. An owner, manager and salesperson today is dramatically different than an owner, manager or salesperson of twenty year sago. Just ask any dealership owner, manager, or staff of the dealers and dealer groups that have gone out of business and those who will fail in the future. Cutting edge products and services for the dealership of the future is the answer.

Paul Hauke, the President of IFFPF Inc. has over twenty five years of professional experience in these areas. He is an expert and has written many articles and books on the subject matter. IFFPF Inc. was the first and is still the only company to offer Professional Certification Programs in Marketing, Customer Satisfaction, Customer Development, Retail Sales, Hospitality Sales, and Professional Auctioneering. Paul Hauke , himself has over fifteen professional Certifications. He is a pioneer in the development of web based marketing and has developed many successful strategies for search engine optimization for clients.

Paul Hauke and IFFPF Inc. are the INNOVATORS.

http://www.iffpf.com

June 04, 2014 : Market Reports on China presents the new report, on “Consumer Automotive Financial Services in China”. Consumer Automotive Financial Services in China investigates the market for automotive financial services linked to sales of new and used passenger cars in China.

Consumer Automotive Financial Services in China investigates the market for automotive financial services linked to sales of new and used passenger cars in China. In addition to analysing the market for finance and leasing services, the study also covers creditor insurance, motor insurance and road assistance, and demonstrates the extent to which a market exists for extended warranties and GAP insurance.

Using survey results for average take-up rates for finance and leasing propositions at the point of sale, data for the size and growth of the automotive finance and leasing market for consumers in China is provided in terms of gross advances and assets leased for 2007 to 2011 with splits between finance for new and used cars and between finance organised through dealerships at the point of sale and directly with banks or other lending institutions.

Moreover, also by means of data for average take-up rates, the markets for creditor insurance, motor insurance, road assistance, extended warranties and GAP insurance are sized in terms of gross written premiums and other revenues sold through the automotive trade (i.e. via dealers and manufacturers) in 2011. These are broken down between new and used cars and between new contracts sold during 2011 and in-force business sold in previous years but still being renewed in 2011.

The report draws on a survey of 100 leading car dealerships as well as an analysis of the approach to consumer automotive financial services of over 60 automotive brands in China. The PartnerBASE database that accompanies the report details each of the marketing initiatives for consumer automotive financial services traced by Finaccord for both dealers and manufacturers. Together, the report and database will provide you with the definitive guide to current and future opportunities in consumer automotive financial services in China.

Table of Content:

Executive Summary

Introduction

Market Analysis

List of Graphics / Tables

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

What is this report about?
The focus of the report is on financial services related to the sale of passenger cars to individuals
Rationale
The provision of financial services is essential to support both car sales and profitability
This report offers a detailed updated analysis of the subject in China based on primary research
Methodology
Survey of dealers and manufacturers
Market data
Computation of market data is based on a complex set of assumptions and variables
in order to provide market segmentations in unrivalled detail
External sources
Definitions
Finance and leasing products
Insurance, warranty and assistance products
Operating models
Tied and non-tied providers
Abbreviations
Exchange rate
PartnerBASE and market data annexe
Finaccord

Automotive brands making clever use of mobile

According to a study done by ChannelNet there are more than 440 000 mobile sites and 500 000 mobile apps available worldwide with the automotive industry leading the pack and the category for auto parts coming in a close second.

Mobile device usage has seen rapid growth over the last few years, especially in the automotive industry. Mobile devices have made the buying and selling of cars easier than ever and this is proven by the statistics – 38% of all vehicle searches are done via mobile phones.

Having a mobile-optimised website can increase your business visibility and generate leads. Many consumers are looking for information on the go and having an easy-to-use mobile site for your business can increase your competitive advantage.

According to MobileMarketer.com 90% of shoppers end up at a car dealership after doing online research. This emphasizes the importance of focusing your web resources to attract clients for sales. Your websites usability plays an important role in converting leads to clients. Remember, your website in many cases is clients first point of contact with your brand. Easy access to information regarding your business is critical, especially on your mobile website.

According to Quattro Wireless mobile has the reach and the ability to take someone from consideration to purchase. It sure comes as no surprise that various automotive companies are taking advantage of what mobile has to offer, with great success as a result:

Harley-Davidson extends brand loyalty through mobile, using text messaging to inform customers about sales and promotions.

Volkswagen AG (AdMob Case Study) uses mobile marketing aggressively and smartly.

Land Rover used Admob which drove 73% of the traffic to their mobile site. On the mobile website, Land Rover had over 45,000 video views, 7,400 custom wallpaper downloads, 128,000 gallery views, 5,000 dealer lookups, 800 brochure requests, and 1100 and click-to-calls.

Toyotas motion sensitive iPhone App for Hybrid models: The less water you spill out of the glass, the more economical you are driving

Peugeot 3008 global mobile site: Enhanced touchscreen functionality

BMW Mobile Video Companion Ad (Rhythm NewMedia) achieves branding success.

Mobile case study: Jaguar XF Pre-launch (Yahoo!)

Steering Mazda customers (iCrossing)

Read more about these case studies on MMAGlobal.com.

At times, you cannot prevent having an accident on the road. Many external factors are intertwined and you may be part of a disgusting and unfortunate event.
However, you might as well learn How Automotive Streetsville locksmith can Prevent Road Mishap. At some extent, locksmith services may add up positive points to your overall car condition and so on. Keep reading to discover interesting facts.

Generalities
If you dont want to be involved on a tragic situation or, at least reduce the risk, consider Whitby locksmith solutions. There are many solutions to increase your performance. You will most likely get the key service you need. Fortunately, top quality locksmith services deal with everything as an emergency. In fact, they often deliver 24/7 solutions. Bad guys are usually present and in addition, the road may be dangerous. Break can happen during nighttime but thieves can certainly attack during the morning, too.

How automotive Cooksville locksmith can prevent mishap -Trips and more
Many people enjoy road trips. However, if you fall onto this category, remember that there is a lot of planning to do. Apart of having your destination, you need to clean your vehicle and deal with locks, keys and more. You must plan mileage, gas, fuel expenses, etc. Of course, you may not think about your key location. They are actually used to start and stop your car. However, it would be great if you could consider having copies of your car keys. A duplicate will do, at least to leave it in a purse, a bag or at home in case, an unexpected event occurs. Many people lose keys, yet, you can have them mailed to you, etc. You can also ask for an extra copy at the dealership. Scenarios vary but what happens when on the road?

Most locksmiths experts suggest you focus and separate the car keys from your home keys. Remember you will not be using them at all. For instance, you can store them inside a boot, your luggage, etc. This way, you will not lose them in the event your car keys are misplaced. You can always opt to leave them with a family member, friend, someone you trust.

How automotive locksmith can prevent mishap- Key points

The trickiest part of road mishap is when an individual stays calm whenever an unexpected situation such as lost keys happens. It does not matter where you are, you can always reach a good locksmith. It is imperative to remain calm. As soon as you find your keys, you will be ready to go. Yet, if youve lost other set of keys, you might as well wait until you reach your final destination. In this case, you can hire residential locksmith to get new keys. Being patient is definitely an important aspect.

In short, locksmith services will allow you to feel at ease. Solutions are out and about. It is a wise manner to ask for assistance. Nobody is perfect and now that you know how automotive locksmith can prevent mishap, you may drive with ease.