Tag: North American

Key Ways Automotive Careers Have Changed In The Past Few Years

Are you interested in auto technician training or auto sales college? Before you settle on a course of study, take the time to familiarize yourself with some emerging industry trends.
Compact used cars are appreciating
As most graduates of auto sales college will have learned, tradition has it that a used car should decrease in value by an average of 15% per year. But according to some figures from 2011, five-year old small cars like the Honda Civic and Ford Focus actually increased in value between 2010 and 2011.
There are several reasons for this change, which may be of interest to those considering automotive careers. The decline of the North American car industry has affected the used car market, which in the past was partly fed by the surplus of North American-made stock. Also, the Japanese tsunami has led to an increase in prices of Japanese cars, leading some consumers who would have otherwise opted for a new car to seek a used alternative.
Takeaway: You may have gone to auto sales college to learn how to sell SUVs. But more and more of todays car buyers are looking for fuel efficiency. Many consumers are trying to trade in their larger vehicles for more efficient models, and finding that they have to sell at a loss.
Introduction of public charging stations: electrification of transportation
As major car companies bring out electric and hybrid cars, and as power companies install public charging stations to accommodate them, issues arise for graduates of auto technician training, who may not, for instance, have encountered a lithium-ion battery pack as they were pursuing their schooling.
This trend towards electrification may actually present an opportunity for students of auto technician training with the foresight to specialize in electric vehicle repair a field that is expected to continue growing.
Some graduates of auto technician training are using their skills to convert gas-powered vehicles to electricity.
Some schools that specialize in automotive careers are also treating this new trend as an opportunity, for instance, by specializing in teaching low-carbon vehicle development and maintenance.
Takeaway: If you are interested in this kind of green niche work, look for auto technician training that offers training in electric and hybrid vehicle systems. Although electric vehicles are expected to require less frequent maintenance than conventional vehicles. mechanics can charge more for this kind of work.
Automotive careers of the future will require more training

In the past, when one in seven working Americans were employed in some aspect of the automotive industry, people could go straight from high school to a career on the factory or sales floor. But today, automotive careers are beginning to require more training. More and more, industry aspirants will need to seek out auto technician training or auto sales college to increase their chances of finding and keeping a good job.
Good luck choosing from the rapidly evolving choice of automotive careers.

New Research Shows Search Ads Drive Brand Awareness In Automotive

A recent study from market research group Ipsos MediaCT and Google has tracked the effects pay-per-click search ads have on brand awareness in a variety of different industries. Of all of the industries for which data was recorded, the automotive industry was listed as the industry in which brand awareness is most significantly boosted by pay-per-click search advertising. According to the study, those in the automotive industry can expect about a nine percentage point lift in top-of-mind awareness of a product among consumers if their ads appear in Google search.

The Ipsos MediaCT/Google study was conducted using 800 consumers who ran different searches on various keywords. Next, they were presented with either Control results for the search engine page or Test results that listed the brand in question on top. Lastly, study participants were questioned on which brand came to mind first in a particular industry and based on a particular keyword. While 14.8 percent of participants who had been shown Test results named the brand listed prominently in the results, only 8.2 percent of participants in the Control group named the brand in question.

A total of 12 different industries were examined in this study, and on average the study showed that search ads raise brand awareness across all industries by about 6.6 percentage points. Yet the test results are of particular interest to those in the automobile industry due to the fact that brand awareness in the automotive industry increased by 2.4 percentage points higher than the average raise for all industries at 9 percentage points. This data clearly indicates that automakers and those in the automobile industry might want to put increased focus on search marketing to raise brand awareness.

One automaker has already put search marketing to use in a big way to increase brand awareness. Fiat has reportedly raised brand awareness by over 125 percent in North American markets due to an aggressive search marketing strategy that has involved creating branded content that is optimized for both desktop and mobile platforms. Having recently returned to the United States market, this Italian automobile company needed a way to spread brand awareness in a market in which it was fairly unknown among the general public prior to a few years ago. Yet Fiat has achieved impressive exposure to American consumers since 2011, and this increased exposure has converted well into impressive sales figures. Fiat noticed a 120 percent improvement in United States sales year-on-year between the years 2011 and 2012.With effective marketing strategies, search engine marketing can be a valuable tool to help increase brand awareness.

Garmin Navigation System On Dodge Charger, Powered By Panasonic Automotive Systems Company Of Americ

DETROIT Panasonic Automotive Systems Company of America (PASA) announced today that its integrated control unit for the Chrysler Dodge Charger Uconnect Garmin navigation system has been rated highest among factory-installed systems in a J.D. Power and Associates study.
The 2011 U.S. Navigation and Satisfaction StudySM identified six factors that contributed to customer satisfaction: ease of use, routing, navigation display screen, speed of system, voice directions and voice recognition. The study also considered the number of reported problems for every 100 navigation systems. A lower score for this measure reflected higher quality.
According to J.D. Power, the Garmin system fitted to the Dodge Charger was cited particularly for quality and performance of the navigation screen, the ease of use, and for other system speed factors.
PASA supplied the system control unit that integrates the features and functions of the Chrysler Uconnect system showcasing Chrysler’s user-friendly approach on the Dodge Charger to today’s connected in-vehicle technology. From music and navigation to vehicle settings, the Uconnect system intuitively delivers the information that drivers and passengers need in the moment, and allows drivers to remain focused on the road.
The system was created as a result of a two-year collaborative effort between Panasonic and Garmin. Panasonic engineers worked with Garmin to fully integrate Garmins capabilities.
The Uconnect Touch 8.4N comes complete with Garmins simple and intuitive user interface a feature familiar to millions of customers through its consumer navigation product lines. The new Uconnect Touch system harnesses Garmin horsepower of more than six million points of interest and local searches, and combines that power with Sirius Satellite Radio information, including traffic and Sirius Travel Link weather, fuel prices, movie listings and sports.
{.}
About Panasonic Automotive Systems Company of America
Based in Peachtree City, Ga., and with Detroit-area operations located in Southfield, Mich., Panasonic Automotive Systems Company of America is a division company of Secaucus, New Jersey-based Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) of Osaka, Japan, one of the world’s leading developers and producers of innovative digital and other electronic products for consumer, business and industrial use. Panasonic Automotive Systems Company of America also acts as the North American operating company of Panasonics Automotive Systems Company, which coordinates global automotive industry systems and components operations. For more information about Panasonic, visit www.panasonic.com/business/automotive.
# # #

Motor Trend 2012 Car Of The Year Features Premium Audio System By Panasonic Automotive Systems Compa

DETROIT The Fender Premium Audio System in Volkswagen vehicles has received universal rave reviews from auto columnists and critics after its debut. The new audio system helped to make the all-new 2012 Passat the Motor Trend 2012 Car of the Year.
VW’s new Fender premium audio system is among the standard features on all Passat VR6s, according to Motor Trend. With crisp, clean sound biased toward the front of the interior to best replicate a live concert, this hi-fi is the best you’ll find in a non-luxury car, and one of the best overall.
VWvortex expressed the same level of excitement about the new system: It is one of the best OEM systems out there. 400 watts of total power feed dual voice coil front 6.5-inch front mids with tweeters mounted in the a-pillars up high. The rear passengers also have four speakers in back and bass comes through clean and crisp via a 9″ subwoofer and enclosure mounted under the rear deck. This is a sound system worth upgrading to and sounds really fantastic.
Its loud, proud, and never muddy, echoed MotorAuthority.
Dynamite. Outstanding, said Mark Phelan, automotive columnist at the Detroit Free Press. It makes you wonder why nobody asked Fender to craft a car audio system before.
And CNET Reviews gushed, Most impressive is the Fender audio system, standard on the SEL trim Passat, which we find is the best system available in the segment We were blown away by its ability to expose all the tones produced by plucking a single guitar string.
In addition to the Passat, the nine-speaker killer sound system, developed jointly with Panasonic, also can be found on the 2012 Volkswagen Jetta and Beetle model lines. So impressed with the Fender Premium Audio System, CNET named Fender Premium Audio the factory car audio of the year.
The Fender Premium Audio System is the product of three years of research and was developed hand-in-hand with the Volkswagen vehicle design team, resulting in a nine-speaker, 400-watt system that delivers uncompromised clarity regardless of volume, with a unique Fender sound.
The speakers have been uniquely designed and feature proprietary Panasonic technology to reproduce the individual elements of the Fender sound.
Panasonic and Fender engineers worked painstakingly to uniquely tune the system for each individual vehicles interior, customizing the sound and allowing VWs customers to experience the raw emotion of a live performance each time they drive their vehicle.
About Fender Musical Instruments Corporation:
Fender is the number one U.S. guitar and amplifier brand and a name that is synonymous with rock n roll. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock nroll, country and western, jazz, rhythm and blues, and many more. Everyone from enthusiasts and beginners to the worlds most acclaimed artists and performers has used Fender instruments and amplifiers, in the process making the company not only a revered music industry name, but also a cultural icon. For more information, visit www.fender.com.
About Panasonic Automotive Systems Company of America:
Based in Peachtree City, Ga., and with Detroit-area operations located in Southfield, Mich., Panasonic Automotive Systems Company of America is a division company of Secaucus, New Jersey-based Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) of Osaka, Japan, one of the world’s leading developers and producers of innovative digital and other electronic products for consumer, business and industrial use. Panasonic Automotive Systems Company of America also acts as the North American operating company of Panasonics Automotive Systems Company, which coordinates global automotive industry systems and components operations. For more information about Panasonic, visit www.panasonic.com/automotive.
###