Tag: SEO

Automotive Internet Marketing is highly essential if you want to increase sales and services to create a potentially successful online presence. SEO (Search Engine Optimization) is a highly competitive arena in a lot of major industries and thus making it extremely tough for companies to scale the ladder in the search engine optimization on Google, Yahoo, Bing and MSN. There is an immense opportunity for automotive dealerships to hit the competition through actively marketing their websites using a strategic SEO campaign to gain more visibility in online business directories for ratings and reviews.

To start you can just do a simple online search to see where your company is ranked in the competition by using a couple of the key words you want to rank in. After a few test searches, check how your company is ranking in those key words. This will help you to clearly understand your online local ranking as its compared to your competition. If your company is atop the search results, its a good thing, but note that a constant Automotive SEO campaign is a must to keep your standings strong. Its also a plus to make changes to your existing site frequently so your content is fresh. If your company is not listed high in the search results or listed in the lower pages, then it is safe to say that an Automotive Internet Marking SEO strategy and marketing plan needs to be in place to get you in the top rankings.

You dont want your competition stealing your customers from right underneath you, do you? Well then an Automotive SEARCH ENGINE OPTIMIZATION (SEO) should be an integral part of every automotive marketing strategy, and it’s imperative that your dealership has a monthly strategy and marketing plan. We can help your dealership, whether big or small reach new platforms in innovative SEO solutions. HOW MUCH DOES INTERNET MARKETING COST? Its a question we get often and that is why we provide you Automotive INTERNET MARKETING PRICING packages and a la carte services to fit your budget. We have Internet Marketing packages for all ranges of budgets and can even customize packages to fit your automotive dealership needs.

Our Automotive Search Engine Optimization packages consist of SEO Fundamental, Google Safe strategies, start up, social media, and budget packages. Our Automotive Search Engine Optimization A la Carte programs consist of Press Release writing and distribution, Video Distribution, Blog promotion, Article writing and submission services, Social media branding, Website directory submissions, and local search.

Are you still placing ads in newspapers or billboards and waiting for people to show up at your dealership? Do you have a nice website but are unable to get quality leads? Is your competitor grabbing all the prospective buyers in your market? Then it is the time to rethink on your marketing strategy.

We all know that there are a limited number of potential car buyers in the market. Now the question is, how do you direct these potential car buyers to your dealership? Though consumers like to physically inspect a car before purchasing, it is the Internet they approach first in their car buying process. Needless to say is how dramatically the Internet has changed the car buying process almost 90 percent of consumers use the Internet to research vehicles (source: ‘Capgemini Cars Online Study 2009/2010). The survey also states that many consumers today are starting their research on vehicles with search engines, then moving to manufacturer and dealer sites.

So, it is very important for the auto dealers to have a solid internet marketing strategy; which includes automotive SEO, PPC, Email campaigns and automotive social media marketing media to get quality online leads and stay ahead of their competitors. A well planned internet marketing strategy enables you to access a wide number of potential customers, which then translates in to huge sales.

Simply put, investing in the website design is not enough. Proper care and nurturing its performance should be the top priority of an automotive dealer. It is very important to make sure that your website is ranking on the first page of all the major search engines in order to get highly qualified, exclusive leads to your website.

Sources to get quality leads
As a smart auto dealer, you should embrace all that the Internet offers. In order to survive, sustain and succeed in today’s competitive environment, you should take advantage of all the tools that are available; such as SEO, PPC advertising, e-mail campaigns, and an aggressive social media marketing strategy.

SEO
Automotive SEO is one of the major sources, which provides quality online leads for your dealership. A solid automotive SEO strategy lists your website among the top rankings for all your keywords. Ranking on the first page of the search engines makes your website credible, which in turn provides more traffic, more quality leads and eventually more sales. Proper optimization of home and inside pages brings up all the content related to services and products you offer – making it easy for the customers to know about your services.

PPC
Pay Per Click advertising involves purchasing sponsored links on the top of page of a search engines. These campaigns can generate instant sales to your dealership if used within the right context. PPC attracts highly targeted traffic to your dealership based on the keywords you have selected. An important aspect of a PPC campaign is that they can be launched quickly, which ensures that you get quality leads in no time.

Email campaigns
E-mail marketing is one of the most effective marketing methods that generate quality leads. Email campaigns increase sales, downloads, inquiries, registrations and overall sales. Through email campaigns, dealers can contact potential customers on a regular basis, increase customer loyalty by sending newsletters or other information related to products or services they offer. Through email marketing, dealers can target large number of customers with minimal budgets. In short, it is a cost effective, highly responsive and opportunistic medium to generate quality leads.

Social media marketing
Millions of people are using social platforms like Twitter and Facebook on a daily basis nowadays. It is one of the latest and the fast growing marketing base today. High-quality social media content can raise brand awareness and consideration levels. It can also change customer perceptions of a brand. Social media marketing improves your dealership’s reputation online and thus provides quality leads.

Automotive dealers can get quality online leads using Search Engine Optimization along with the other three campaigns mentioned above. But even today, many auto dealers are still not embracing these highly effective marketing campaigns because they either fail to understand them or they think that it is time consuming and difficult to implement. If you are one from them, it is very important for you to approach a reputed internet marketing firm that specializes in helping automotive dealers, to get quality leads that result in sales opportunities.